1. Introduction
EFEGE Photography & Films ("EFEGE", "we", "us", or "our") operates the website efegepho.com and provides luxury destination wedding photography and videography services worldwide.
This Privacy Policy explains what personal data we collect, why we collect it, how we use it, and what rights you have regarding your information. By using our website or services, you agree to the practices described in this policy.
2. Data Controller
The data controller responsible for your personal information is EFEGE Photography & Films. For privacy-related inquiries, please contact us through our inquiry form or the contact details provided on this website.
3. Information We Collect
We may collect the following categories of personal data:
- Contact information: name, email address, phone number, and wedding date when you submit an inquiry or contact form.
- Event details: wedding location, venue, guest count, and service preferences you voluntarily provide.
- Usage data: pages visited, time on site, referrer URL, screen resolution, and general browsing behavior through our analytics tools.
- Technical data: browser type, device information, IP address (anonymized where possible), and session identifiers.
- Communications: messages, emails, and correspondence related to your booking or inquiry.
4. How We Use Your Information
We use your personal data for the following purposes:
- Responding to inquiries and providing quotes for our photography and film services.
- Managing bookings, contracts, and wedding day logistics.
- Delivering your wedding gallery, films, and related products.
- Improving our website experience and understanding how visitors use our content.
- Sending service-related communications (booking confirmations, delivery notifications).
- Marketing communications only when you have given explicit consent.
- Complying with legal obligations and protecting our legitimate business interests.
5. Legal Basis for Processing
Depending on your location, we process personal data based on: (a) your consent, (b) performance of a contract or pre-contractual steps, (c) our legitimate interests in operating and improving our business, or (d) compliance with applicable legal obligations.
For users in Mexico, we comply with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (LFPDPPP) and its regulations where applicable.
6. Sharing Your Information
We do not sell your personal data. We may share information only in these circumstances:
- Service providers: trusted third parties that help us operate our website, galleries, email delivery, or payment processing — bound by confidentiality agreements.
- Wedding collaborators: planners or vendors when coordination is necessary for your event, and only with your knowledge.
- Legal requirements: when required by law, court order, or to protect our rights and safety.
7. Data Retention
We retain personal data only as long as necessary for the purposes described above. Inquiry data is typically kept for up to 24 months. Client booking records and deliverables metadata may be retained for up to 7 years for legal and accounting purposes. Analytics data is retained in aggregated form.
8. Data Security
We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
9. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion of your data (subject to legal retention requirements).
- Object to or restrict certain processing activities.
- Withdraw consent at any time where processing is consent-based.
- Request data portability in a structured, commonly used format.
- Lodge a complaint with your local data protection authority.
10. International Transfers
As a destination wedding photography studio, we serve clients globally. Your data may be processed in countries other than your own. When transferring data internationally, we ensure appropriate safeguards are in place consistent with applicable privacy laws.
11. Children's Privacy
Our website and services are not directed at individuals under 18 years of age. We do not knowingly collect personal data from children. If you believe we have collected data from a minor, please contact us immediately.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.